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Post Graduate Program in Digital Marketing

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Rated #1 Digital Marketing Course by Search Engine Journal

Become a Certified Digital Marketer with the help of this Digital Marketing Training. Learn, create & promote your own website via Live Interactive Learning. Master basic & advanced digital marketing skills via Stukent Simulation, 10+ case studies, 20+ Projects, ChatGPT and 35+ DM tools.

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Official Partner

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9 Jan, 2025

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8 Months

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Live, Online, Interactive

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Why Join this Program

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Leading Digital Marketing Course from Purdue University(7th Most Innovative University in US)

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Learn via DM Simulation, 35+ Tools, Harvard case studies and Capstone Projects

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Master sessions by Meta Blueprint trainers; Meta Exam Voucher worth $99

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Leverage ChatGPT and other Generative AI tools(Blue Willow, Stable Diffusion, Well Said Labs)

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Fast-track Your Career

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After completing the course, Simplilearn learners have made successful career transitions, boosted career growth, and got salary hikes.

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Program Impact

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Our Alumni In Top Companies

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Digital Marketing Course Overview

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Key Features

• Joint Purdue-Simplilearn Digital Marketer Certificate
• Gain hands-on experience managing your budget in paid marketing campaigns via Stukent Digital Marketing Simulation
• 6-credit transfer for the Purdue Online MS in Communication program
• 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
• Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs)
• Live classes delivered by Industry Experts along with self-paced content

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• Become eligible to be part of the Purdue University Alumni Association
• Build your website & learn real-world hands-on digital marketing techniques
• Meta Certified Digital Marketing Associate exam voucher worth USD $99
• Learn via Harvard Business Publishing case studies
• Course aligned with Hootsuite and SE Ranking certification
• Simplilearn’s JobAssist helps you get noticed by top hiring companies

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• Masterclasses delivered by Purdue faculty
• Master sessions by Meta Blueprint trainer
• 5 Capstone problem statements and 15+ course-end projects
• 35+ digital marketing tools
• Learn using Meta Business Coach Chatbot

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Post Graduate Digital Marketing Advantage

Learn the essential components of digital marketing, including website creation, digital and behavioral landscapes, SEO, SEM, social media, mobile marketing, content strategy, and paid campaigns.

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Digital Marketing Course Details

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• Gain a foundational understanding of website creation and build a functional website from scratch.
• Understand the process of creating a website with WordPress, including design, content, and plugin integration.
• Learn to effectively select, install, and use plugins to enhance website features.
• Develop skills to test, optimize, and launch functional WordPress websites

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• Understand the core concepts and differences between digital marketing and traditional marketing strategies.
• Compare the traditional 4Ps with the updated marketing framework and explore the 5Ps of modern strategies.
• Analyze the transformative role of technology in reshaping digital marketing landscapes and consumer behaviours.
• Explore the significance of influencer marketing, video ads, voice search, and visual content in modern marketing strategies.
• Differentiate between UI (user interface) and UX (user experience) and learn their importance in crafting effective digital marketing campaigns.

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• Grasp the fundamentals of behaviour analytics and its significance in modern marketing strategies.
• Understand why behaviour marketing is crucial in effectively targeting and engaging audiences.
• Explore various types of behaviour marketing and how they function to leverage user actions for marketing purposes.
• Learn to utilize diverse data sources for profiling users based on their behaviours and preferences.
• Discover the benefits and advantages of behaviour marketing in creating tailored and effective marketing campaigns.

[/et_pb_toggle][et_pb_toggle title=”PG DM – Search Engine Optimization (SEO)” open_toggle_background_color=”#1FE0BA” closed_toggle_background_color=”#1FE0BA” toggle_icon=”2||divi||400″ use_icon_font_size=”on” icon_font_size=”24px” open_toggle_icon=”3||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” vertical_offset=”-280px” width=”78%” custom_margin=”|||-142px|false|false” global_colors_info=”{}”]

• Master the fundamentals of SEO, covering on-page, off-page, and technical aspects to enhance website visibility.
• Understand Google’s focus on user experience and accordingly leverage content, multimedia, and link-building strategies.
• Learn to optimize content for voice search, conduct SEO audits, and use specialized tools like Yoast, Ahrefs, Semrush, Moz, and Google Trends.
• Ecommerce and conversion optimization: Apply SEO strategies tailored for ecommerce to increase sales and effectively boost website conversion rates.
• Future-ready SEO: Explore the evolving landscape of SEO, staying abreast of updates, algorithms, and future trends shaping the industry.

[/et_pb_toggle][et_pb_toggle title=”PG DM – Search Engine Marketing (SEM)” open_toggle_background_color=”#1FE0BA” closed_toggle_background_color=”#1FE0BA” toggle_icon=”2||divi||400″ use_icon_font_size=”on” icon_font_size=”24px” open_toggle_icon=”3||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” vertical_offset=”-280px” width=”78%” custom_margin=”|||-142px|false|false” global_colors_info=”{}”]

• Master the core concepts of PPC, bidding strategies, ad positioning, and algorithm insights for effective Google Ads management.
• Develop skills in keyword research, ad extension utilization, and crafting compelling ad copies to maximize ad strength and ROI.
• Learn to leverage demographics, interests, locations, and dynamic keyword insertion to target and engage the right customers precisely.
• Explore advanced tactics like remarketing, RLSA in Google Analytics, and campaign integration for diverse ad types to enhance campaign performance.
• Gain insights into the future of Google Ads, including performance max, smart campaigns, mobile app install ads, and feed optimization to stay ahead in the evolving landscape.

[/et_pb_toggle][et_pb_toggle title=”PG DM – Strategies for Paid Campaigns” open_toggle_background_color=”#1FE0BA” closed_toggle_background_color=”#1FE0BA” toggle_icon=”2||divi||400″ use_icon_font_size=”on” icon_font_size=”24px” open_toggle_icon=”3||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” vertical_offset=”-280px” width=”78%” custom_margin=”|||-142px|false|false” global_colors_info=”{}”]

• Understand the role and benefits of paid campaigns in business growth and brand building.
• Learn the fundamentals of CRO, setting targets, and tracking conversion rates for effective campaign optimization.
• Master the principles of a good landing page, focusing on readability, hierarchy, and interactive media for better engagement.
• Explore persuasion principles like scarcity, cognitive dissonance, and reciprocity for effective campaign strategies.
• Gain practical knowledge in setting up dynamic ads, budget allocation, and competitor analysis for campaign creation and tracking.

[/et_pb_toggle][et_pb_toggle title=”PG DM – Analytics, ROI & Evaluation” open_toggle_background_color=”#1FE0BA” closed_toggle_background_color=”#1FE0BA” toggle_icon=”2||divi||400″ use_icon_font_size=”on” icon_font_size=”24px” open_toggle_icon=”3||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” vertical_offset=”-280px” width=”78%” custom_margin=”|||-142px|false|false” global_colors_info=”{}”]

• Differentiate between key performance indicators (KPIs) and metrics, focusing on paid, owned, and earned media metrics.
• Learn the distinctions between reach and impressions, aiming for a 1:1 ratio, and understand engagement and conversion rates.
• Differentiate bounce rate from exit rate and utilize Google Analytics to analyze the customer journey, particularly in an ecommerce marketing funnel.
• Gain proficiency in calculating return on investment (ROI) for various marketing campaigns to assess their effectiveness.
• Use tools like Similarweb, Google Analytics (GA4), and YouTube Insights (YT Studio) for comprehensive analytics and insights gathering.

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Become a Digital Marketer

Indian digital ad spend will reach INR 58,550 Crore in 2020 as projected by Dentsu Aegis Network report.

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Expected new jobs in Digital Marketing

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Companies prioritizing a digital-first approach

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Growth in Social Media and Digital Marketing jobs

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Case Studies and Projects

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Hiring Companies

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